Answer:

Today, Google has made noticeable algorithmic changes to improve checking the duplicate contents which is usual article marketing directory campaigns. As of now, Google has stated that not all article directories are of best quality, thus, extreme care is needed in choosing which directory should you choose when submitting. From Google’s standards, plagiarized articles offer bad experience, which should be eliminated from the engine.

With this in mind, article marketing cannot be considered as the first choice of link-building tool-choice. But if you consider this as your first choice, then be sure to read the previous SEO reports with regards to the right approach in article marketing, especially the article that tackles about how to build links, increase traffics, and dominate your niche with article marketing.

But in general, we still consider article marketing as one of the effective tools in SEO. But then, let us be realistic and let us consider the following things that article marketing is associated with:

• Low-quality links

Links from article directories are not that significant and posting a lot of articles in various article directories with the use of automated software is itself not significant and of low quality.

• Duplicate content

If you are submitting the same article all throughout various article directories, the articles will end up being labeled as duplicate copies. Some of these articles will be filtered out as duplicate contents and links from these pages are literally worthless.

• Labeling yourself as an SEO

Article directories will offer you an important percentage of the link from well-known SEO link sources. Google and Yahoo know that the main use of article directories is to offer a comfortable way of boosting a site’s link count. Eventually, artificially inflating your site’s incoming links isn’t a good idea at all.

There is actually no problem with getting few backlinks for your website. But if the ratio between directory and non-directory becomes too high, Google may think that you are actually trying to increase the incoming link profile, thus, your site might end up being discounted and worst, being penalized.

It would be good for a  Google SEO Specialist to know this truth.