How to save your site from being penalized or banned by the search engine?

A lot of times, many people have been asking me why their site isn’t enlisted in Google. Some even asked me why does his site remains on the 300th spot of Google, even if he has been continually optimizing it endlessly. One reason why a website suffers from such is because it might be suffering from a penalty or worse, it is being banned.

Search engines hate SEO
It is not a secret that search engine big bosses never favor guys who heavily manipulates search engine results through optimization. However, this is what is prevalent nowadays as search engine optimizers or SEOs are hired to do the job. But what search engines, like Google, Yahoo, and MSN hate is the blatant and very obvious optimization on a website, thus, it is being heavily penalized or banned. Thus, when performing SEO on your website, always see to it that what you are doing won’t get a thumbs-down from the major search engines.
If your website is banned by the search engines, the main reason for that is that it must conducted a very bad action that it reaches the extent that they don’t want to enlist it anymore.

How will you know that your website is penalized or banned?

Here are the following steps that you may follow to give you a hint if a search engine bans your website.
1. Take a look the search results
If you visit Google and you type your website’s URL, you should be presented with this: “Sorry, no information is available for your URL,” then, your site is banned. Unless your site is brand new and wasn’t index yet with the search engines, then your website is really banned!
2. Take a look at the PageRank Bar
Upon downloading the Google toolbar, then you have a peek at the PageRank of every website that you visit. In navigating you to your website, you will see a gray bar where your PageRank is usually shown. If this happens, then your website is banned.
Optimization tell-tail signs and how are you going to avoid them.
In optimizing your website, always consider how your website is going to appear on the search engine’s point of view. There are six common indications that will cause an optimized site to get banned in the search engine:
The absence of diversity in your anchor texts
Search engines highly prefer natural linking. This is where a website links to another because it chooses that website. With this, if a website contains 100 inbound links that has the same anchor text, the search engine will not consider it natural. To avoid the worst effects that can befall to your site, you should vary the anchor text linked on each link partnership that you setup. If you are smart enough in linking your site, then the search engine won’t label your site as highly unnatural.
Getting backlinks too fast
If you have just opened a new website and you obtain too many backlinks at too quickly, then, your site might end up being banned even before it hits the top rank. We cannot stress any further that search engines do not like unnatural, aggressive ways of making a website rank. If you have a new website, then you should slowly build and feed it with links. Link building should be a slow but sure process and you should always do away with the urge of earning a thousand links in a short span of time. Though your goals are worth it, you may eventually get more setbacks than advantages.
Keyword stuffing
Another way of ensuring that your website doesn’t get penalizes is to avoid over-optimizing your website via keyword stuffing. Keyword stuffing is another way of spamming your keywords or key phrases over a period of time to improve its weight in the body text. Search engines can easily identify a stuffed content and for this, you should avoid such actions.
A well-written, original, and informative webpage doesn’t need to be optimized. The only thing that you need to optimize is the Title tag, which should contain the important keywords or key phrases.
Title Tag, Meta Tag, and Image Alt Tag Spamming
Other than over-optimizing your site’s contents, your sit may also be penalized or banned by spamming your tag attributes. If you create a title tags such as this one:
Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts, Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts
The search engine will more likely penalize your site.

Plagiarizing Contents
Search engines heavily favor original contents while at the same time punishing heavily copied contents.
There are some instances where websites were eventually dropped from the search engines for copying contents. If you choose to use duplicate contents for your website, then you should not allow to by using robots.txt file to halt any impending problems.
Create a file in the base of your website which you can access through http://www.mydomain.com/robots.txt. In the robots.txt file, you can disallow access to the files on your website.
Hidden Text
Hidden text is a text that has the same, exact color as the background that keeps it hidden from the eyes. Hiding a text allows you to place your target keywords and phrases without making the searchers and visitors of the website aware of its existence.
Radically Altering Your File Structure
Radically changing the file structure or filename of your website might bring a lot risks to your website, or at worst, it might event damage your website. Although no actual reason supports the notion that a radically-altered site would be penalized, but there are instances where changed websites suffered from dipped rankings following the alteration of file structure. To remedy this, try redirecting the old page to the new page. In time, upon updating the listing, your site will be restored on its original position and it will more likely recover from the adverse effects.